This is an overview book that is packed with ideas about how to capitalize your horse business and in contrast to the “what it really takes” book reviewed previously, it covers a lot more than just a boarding barn.
I recently purchased the second edition of this book, without realizing that I already owned the first addition so I’ll be able to compare and contrast the two editions.
From the cover:
Marketing strategies, money-saving tips, and profitable program ideas, including how to:
- Manage a riding school
- Direct a horseback camp
- Operate a boarding stable
- Breed and sell horses
- Run a carriage-driving business
- Host money-making events
- Open a tack shop
- Reduce veterinary bills